Objective – To encourage customers into the store with the most enticing feature, a map to play with.
My role – I led the Holiday Design Store (HDS) project from inception, strategy and business case, to design, technological development, training, delivery and promotion; engaging people around the business to help deliver the end result, but with only one IT project manager fully assigned to the job.
Note: I worked with 2020 to design the concept and Omnifi who developed the required software.
Solution – This 84” touch screen is easy and intuitive to use and is designed to let customers explore the world and highlights key destinations and products. The screen can be used by customers on their own or with a member of staff and helps to put the customer in control, whilst also changing the conversation with staff and making it much easier to understand the sort of holiday the customer is looking for.
The software re-purposes content already available on the website in an engaging, theatrical/fun way it is therefore constantly updated without additional cost.
Outcome – The map changes how customers shop, it gives them a focal point or safety zone in store (rather than brochures) and is easy/intuitive to use, it also allows staff to interact and build more rapport by asking engaging and open questions about their holiday needs. The size allows a full family to be involved in the search.