Objective – to develop a new temporary retail concept that can be installed in any busy customer area and provides both assisted and self-service options for customers. Its purpose is to facilitate incremental sales and increase brand awareness to a wider customer base, whilst also educating customers how to make best use of the web (2007).
My role – The Thomson Kiosk was a concept I instigated in response to silo-ed distribution channel development, I developed the idea from concept to business case to delivery working in association with IT.
Solution – The kiosk concept aimed to bring together the best of retail (people) with the best of web (content), whilst mitigating the high costs of retail (property) and maximising exposure (traffic).
Outcome – The kiosk concept was launched initially in one location, then rolled out to five high profile shopping centres. Technological infrastructures in shopping centres at that time were challenging which ultimately led to the demise of the concept, but it was strongly regarded by the business (recognised by TUI internally with a Global Innovation Award) and industry (recognised by Agent Achievement Awards in the Innovation category). From my perspective the concept was merely ahead of it’s time!